John Bogiatzis Blog

Small Business BIG Mindset with Matt Catling

John Bogiatzis — Tue, 22 Feb 2011 22:29:24 +0000

I had the pleasure of interviewing a good friend of mine – Matt Catling. Matt is well known for his work as a speaker and mindset coach for small business. He is incredibly accomplished and in this high value presentation he shares with me some of his strategies, systems and models to overcome mental barriers and propel positive personal change. One of the best interviews I’ve done to date!

Click here to learn more about Matt and Live It Now

Facebook Marketing Tip: Your Profile Photo

John Bogiatzis — Thu, 17 Feb 2011 00:19:56 +0000

One of the most important and critical aspects of the success of your Facebook Marketing Profile is your PHOTO. I see too many people make costly mistakes with their profile photos. This 4 min video will show you exactly what you need to know. Quick, simple NO BS!

Referral Marketing with Glenn Kirkwood

John Bogiatzis — Mon, 31 Jan 2011 22:49:40 +0000

Referrals are one of the fastest and most efficient ways to grow a small business. But where to you start? In this intensive interview with That Referral Guy – Glenn Kirkwood we go through some very practical tips to increase the referrals for your small business. High value and heaps of great information!

More about Glenn Here

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Facebook Tip: How to create VIRAL status updates

John Bogiatzis — Mon, 24 Jan 2011 05:01:47 +0000

It’s one of those things…

You post and post heaps of great content, videos, qoutes, etc but hardly anyone seems to be replying or commenting. It’s not because they don’t like you. It’s because you’re doing it wrong. This video will show you how to do it properly.

Kylie Bartlett – Flirt and Convert Using Social Media

John Bogiatzis — Wed, 29 Sep 2010 03:07:30 +0000

One of the most compelling, value packed interviews on social media I have ever done. Kylie Bartlett shares some of the more advanced Facebook Marketing strategies for small business in an easy step-by-step guide.

Kylie is the host of the Web Celeb TV and a leading expert on using Facebook to build a brand, create buzz and accelerate profits for small business.

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Click here – To watch FREE episodes of the Web Celeb

Facebook Marketing with Brad Cusworth

John Bogiatzis — Mon, 27 Sep 2010 05:26:02 +0000

Brad Cusworth is a leading internet marketer and Facebook marketing guru, helping small business owners to leverage the power of Facebook and connect with their target market online.

Brad shares with me in this interview some highly practical, step by step strategies for small business owners to start implementing Facebook as part of their marketing mix.

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Click here to get your FREE Facebook Marketing Video

How To Attract More Clients & Grow your Profits

John Bogiatzis — Wed, 15 Sep 2010 07:58:36 +0000

This was a LIVE event I ran on Tuesday the 14th of September 7pm AEST. People joined the online seminar from all over the world wanting to know more about the 3-step model. In this presentation I share the simple strategies behind generating more leads and converting these leads into paying clients. 99% of the attendees stayed for the FULL hour right up until Question and Answer time. Hopefully it provides you with the same value and as always wishing you nothing but the best.

Click Here

List Building with Wendy Moore

John Bogiatzis — Tue, 14 Sep 2010 00:24:38 +0000

One of the fastest and most efficient ways to market and grow a small business is to build a list of highly target customers that know you, like you and trust you. The idea behind list building is at the heart of Attraction Marketing and in this interview with guest expert Wendy Moore we go through some of the initial strategies for small business to start building a list.

A value packed interview with easy to follow step-by-step tips and strategies.

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Savvy List Building – Click Here

The Most Powerful Marketing Strategy

John Bogiatzis — Wed, 08 Sep 2010 05:59:09 +0000

Steve Brossman is Australia’s No 1 Video Marketing guru and in this video he shares with me some of the latest in video marketing tips, tricks and techniques. A highly energising and value packed interview! Just 1 favour, please click on the ‘share’ button below and spread the word with your friends

Video Marketing Campus – Click Here

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Relationship And Value: The Key To Converting More Clients

John Bogiatzis — Thu, 26 Aug 2010 04:46:06 +0000

Does this sound familiar? You’ve attended a dozen or so networking events, made plenty of positive connections and have received a ton of new enquiries, but for some reason it seems that nothing is converting.

According to the recent Understanding Micro Business Survey 2010/11 conducted by Flying Solo almost 50% of small business owners struggle with converting qualified opportunities into paying clients. In Attraction Marketing terms the reason behind this comes down to two things – RELATIONSHIP and VALUE.

Perhaps you’ve heard of the old Internet marketing phrase ‘the money is in the list’, on a certain level surely it is but more important the money has always and will always be in direct proportion to the relationship you have with that list.

You need to give without want, before you can have – Mike Dillard

In small business, relationships are built by offering value to your prospective clients. There are countless ways you can do that, but it all comes down to understanding who your target market is and what they ultimately want. I’ll give you an example; one of the ways that I build a relationship with my prospective clients is through a fortnightly video newsletter that I send out. The 5-8 minute videos are based on various topics around Attraction Marketing for small business and are produced purposefully and solely to add value.

But beware of producing content that is purely another form of shameless self-promotion. Not only is this ineffective in adding value but it may also drive people away from you and your business. The online marketer Mike Dillard suggests when building relationships, when adding value you need to ‘give without want, before you can have’. Focus on creating quality content, adding legitimate value and your relationships with your prospective clients will flourish. Ultimately what you sow you shall reap.

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